Eminem earned his eighth consecutive No. 1 debut after Nielsen confirmed Revival sold 267,000 equivalent album units during its initial week of release. The Shady brand is apparently still strong at retail, as Billboard reports 197,000 of the aforementioned 267,000 album units were traditional album sales. Per Billboard’s “multi-metric consumption” rule, that would leave 70,000 units comprised of from either track equivalent sales or digital streams.
Billboard noted that while Jay Z, The Beatles, and The Rolling Stones also have eight No. 1 albums, no other artist has eight No. 1 chart entries in a row.
The updated figures give Eminem the third-largest sales week in hip-hop behind Kendrick Lamar’s Damn. and Drake’s More Life.
Marshall Mathers’ ascension to the top of the charts naturally means the previous leader has been dethroned. As such, Taylor Swift now occupies the second position, after Reputation racked up another 133,000 in sales last week and currently sits just shy of double platinum status.
The Beautiful & Damned by G-Eazy is the country’s third best-selling album, largely powered by the Cardi B and ASAP Rocky collaboration “No Limit.”
Ed Sheeran continues to flex sales appeal from across the pond as ÷ (Divide) boasts sales of 90,000 units to claim the fourth spot on the top albums chart.
Elsewhere, Jeezy’s Pressure gives Da Snowman his ninth album to hit Billboard’s Top 200 albums chart. Jeezy’s latest joins the top 10 thanks to 72,000 album equivalent units sold with traditional sales accounting for 54,000.
“The rapper has yet to miss the top 10 with a charting album, stretching back to his debut on the list, 2005’s Let’s Get It: Thug Motivation 101, which peaked at No. 2,” noted Billboard. “Among his nine top 10s are three No. 1s: The Inspiration (2006), The Recession (2008) and Trap or Die 3 (2016).”
You can read the full top 10 report via Billboard. And read our 2017 cover story on Em here.