Liverpool will wear a special one-off kit against Manchester United at Anfield this weekend

1 week ago
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Liverpool will be sporting a one-off kit for their clash against Manchester United on Saturday as they continue their support of the ‘Seeing is Believing’ charity.

The Reds will wear the campaign’s logo on their shirt, which comes from Standard Chartered’s flagship community programme to eliminate avoidable blindness, report the Liverpool Echo .

Billy Hogan, Liverpool’s managing director said: “We are delighted to partner with Standard Chartered for a sixth year to support Seeing is Believing.

“By building awareness about visual impairment amongst our players and fans, I am sure we can progress the fight against avoidable blindness and improve the lives of millions globally.”

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Although more than 253 million people around the world suffer from visual impairment issues, up to 80% of cases can be prevented or cured.

‘Seeing is Believing’ has run 166 projects across 36 countries and the partnership between Liverpool and Standard Chartered has raised almost £300,000 through fan contributions and auction proceeds.

Following Saturday’s game, supporters will be able to bid for limited edition match day shirts signed by the players and all donations will be matched by Standard Chartered.

David Fein, chairman of ‘Seeing is Believing’ and group general counsel at Standard Chartered, said: “I am inspired by the amazing support that ‘Seeing is Believing’ continues to receive from Liverpool FC.

“Eighty-nine per cent of avoidable blindness occurs in low and middle income countries, affecting many of the communities in which Standard Chartered operates. This initiative is making a tangible difference to the lives of millions of people around the world.”

You can bid for the signed Liverpool shirts online at: http://www.charitystars.com/foundation/seeing-is-believing

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