MRS PRESIDENT: Fraser has a new role at the Women’s Sport Trust (Photo credit: Ernest Simons)
OLYMPIAN DONNA Fraser is one of several new appointments at the Women’s Sport Trust (WST). The WST has announced the appointment of seven new trustees, as this influential and dynamic charity steps up its efforts to raise the visibility and increase the impact of women’s sport.
Women’s sport in the UK has witnessed a significant shift in recent years, with greater profile for female role models, in- creased funding and a better balance in media coverage.
The Women’s Sport Trust is impatient to build on this progress. They want it to be commonplace to see major brand deals, unmissable coverage, packed stands and fully professional, funded female athletes.
Having played a key role in recent progress, and keen to continue to lead the way in the future, the Women’s Sport Trust has enhanced its board, appointing experts with experience in campaigning, brand and marketing, digital strategy, fundrais- ing and athlete representation.
WST joint CEO and co-founder, Jo Bostock said: “We were astounded by the extraordinary calibre of individuals who applied to join our board this autumn. “The momentum behind women’s sport has never been clearer, but it will require sustained and significant support to flourish.
“We’re confident that these talented and passionate individuals will be key to our proving the brand value and audience ap- peal of women’s sport in the years ahead.”
Tammy Parlour, joint CEO and chair of WST, added: “As these new appointments are announced, we’d like to thank our two departing trustees as they leave our board. We’re hugely grateful for the significant contribution made by both Jeanette Kwakye and Niccola Hutchinson-Pascal at such a formative time for the charity.”
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