Next February marks the fourth anniversary of Barack Obama’s My Brother’s Keeper (MBK) initiative. Obama laid down the MBK Alliance’s current ambitions in a new public service announcement, grabbing Chance the Rapper and Steph Curry for a new 90-second clip titled “We Are the Ones.”
“I want you to know you matter,” Obama says in the new PSA, which premiered on Monday. “There is nothing, not a single thing, that’s more important to the future of America than whether or not young people all across this country can achieve their dreams.”
The MBK Alliance was launched back in 2015 with the goal of sustaining Obama’s mission of addressing “persistent opportunity gaps” facing boys and young men of color. “You all know the numbers,” Obama said during a launch event at Lehman College in May 2015. “By almost every measure, the life chances of the average young man of color is worse than his peers. Those opportunity gaps begin early—often at birth—and they compound over time, becoming harder and harder to bridge, making too many young men and women feel like no matter how hard they try, they may never achieve their dreams.”
Since its inception, MBK has expanded to include more than 200 cities, counties, and Tribal Nations in their MBK Community Challenge program. This year, the MBK Alliance had ended its status as an independent nonprofit and transitioned into a “core initiative” of the Obama Foundation.
For more information on how to get involved with Obama’s MBK Alliance, click here.